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Case Study - Spry Digital

April 30, 20242 min read

How this CRO was able to grow more while doing less.

[CASE STUDY] Driving Sales Success: A Sales Assistant's Impactful Journey at Spry Digital

Case Study - Spry Digital


Spry Digital, a digital solution and branding agency's CRO found it challenging to meet a goal she'd set to increase sales by submitting proposals for RFPs (requests for proposals); due to her overwhelming schedule this goal was put on hold until she was able to hire the assistance she needed. Recognizing this, she made the decision to seek strategic support by hiring me as her Executive Sales Assistant.

The Solution:

Upon joining Spry Digital, my primary focus was to support the team by increasing RFPs in our sales pipeline. I approached our objectives with a proactive and strategic mindset. Beyond administrative tasks, I took initiative in refining processes and energizing our sales approach. From lead management to proposal optimization, I actively contributed to our overarching goals.

client testimonial

Key Actions Taken:

  • Conducted thorough analyses of existing RFP processes, identifying inefficiencies and areas for improvement.

  • Proposed an advanced software solutions to streamline workflow management, lead tracking, and proposal generation.

  • Collaborated closely with teams across the company enhancing proposal quality and competitiveness.


  • Pipeline Growth: Through our coordinated efforts, Spry Digital experienced a substantial $2.4 million increase in the sales pipeline, reflecting our effective strategies.

  • Activity Performance: Completed over 500 activities.

  • Time Saved: Saved over 130 hours, allowing for greater focus on core business objectives.

Future Goals:

  • Enhanced Win Rate: To further elevate our win rate on RFPs, leveraging insights gained to refine our proposals and enhance competitiveness.

  • Continuous Improvement: I am committed to driving ongoing advancement in our processes and software utilization, ensuring sustained growth and operational excellence.

In conclusion, although I've made considerable progress at Spry Digital, I have a lot more in store. It has been a privilege to contribute to the company's growth, and I'm excited about the opportunities that lie ahead.

Ready for growth, book your Good Fit Call.

Feedback from Spry:

Case studyStrategic virtual support Virtual assistant Assistance spry digitalexecutive sales assistant sales assistantmarketing agency virtual assistantagency virtual assistant software assistant
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Shequana Hughes

As a wife, mother of five, and business owner, Shequana knows all-too-well what it means to burn the fire at both ends. For the past 6 years, it has been her mission to free herself and women alike from the grind of entrepreneurship through systems and automation. She has helped moms in business save thousands of hours in administrative tasks to spend more time on the things they love most.

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